There are people in this world who love fundraising! They enjoy the calling, meeting, and pitching projects to people in order to ask them to give more and more every year.
Fundraising is wonderful! But is it? Seriously?
When you are part of a financial partnership with a donor, you should be finding ways to fulfill a need in your donor’s lives. While on the same account, they are fulfilling a need in you or your organization’s mission by their giving and consequently also by their direct involvement with the mission.
You have a growing problem if you’ve been living on funding from financial partners for the long term. The problem is, how do you keep the funds coming? And how do you communicate with the over 800 people you’ve collected onto your newsletter list in your 20+ years in ministry? Is it possible to raise funds amongst those people while remaining in the middle of your ministry?
When you ask someone to partner with you financially, you’re always hoping for a “yes”. But how should you respond when you receive any other answer? Here are the 5 most common responses to any ask for funding, and tips on how to turn them into a possible “yes”.
How important is it to communicate regularly with your financial partners? It can all be traced back to your mindset: are you raising support, or building a financial partnership team? Is it just semantics? Probably.
But there’s also a deeper paradigm you hold that needs to be addressed, because you’re missing a big blessing, and you’re executing a model that is limiting how much funding you can raise. So, how do you put this new paradigm into practice? How do you begin treating your donors as an integral part of your ministry? It’s simple. Use this communication cycle.
If you’re like me, you want everything you write to be opened and read with great interest, the audience hanging on every word. However, in reality, your ministry emails go out and get skimmed over on a GREAT day! So, how do you take your emails from a dismal quick skim (when it gets opened) to a clearly interested audience?!
When you’re in the midst of life and ministry, it’s all too easy to let your financial partnerships fall to the background and forget they are a part of the ministry too. We’ve all done it, and we’ve all learned that it’s so much harder to pick back up with fundraising after you’ve let it slip for days, weeks, or even months at a time.
There are a few things you can do to overcome that barrier of getting back into fundraising, despite the busyness that surrounds your life on the field.
You were not meant to be alone on this often-daunting road of fundraising. The loneliness of your fundraising journey is real, but it’s not required. You may feel on your own because no one else in your life is preparing to leave the country. You may feel like people don’t “get it.” I don’t enjoy it when someone I’m coaching feels this way. That’s why I’d like to give you some tips.
Peter’s mission is to share the gospel with international college students. During holidays, students need housing, so he finds families in the community who will host the students to help meet their practical needs like food and housing, and provide a loving family atmosphere. The families were happy to begin partnering to provide housing, but the challenge came when Peter wasn’t sure how to share his financial needs and the needs of running the ministry with those families.
I get it. I’ve been there and I understand exactly what you’re talking about. The fear of rejection is incredibly high when you're depending upon others' finances for your own wellbeing, and for your mission. So, how do you fundraise with these fears swirling around you? Here are 3 simple tips to keep moving forward with your fundraising even when you’re worried what others will think.
Are you having the same conversation over and over with the same donor? You talk to a donor when they give you money. After which you send a thank you letter in an untimely fashion. Then rinse and repeat for monthly funds until they stop returning your calls and texts? There's a better way.
A veteran missionary couple, Mark & Anita (not their real names) are fundraising cross culturally. Anita wanted to be very careful in explaining their ministry to her husband’s Canadian friends, believing that the typical straight-forward approach could be offensive to the laid back culture. Anita felt self-conscious talking with her accent, and Mark felt overwhelmed by trying to keep the goals of their ministry simple. He was unsure how to clearly explain the needs of their ministry and their goals to reach single mothers in Costa Rica.
There may be times you wonder if you’ve been called to the mission field. And then someone practical in your life reminds you about the task of fundraising for missions. And one of your thoughts is, “I don’t have enough contacts.”
This is something we hear all the time. More often than not, what we discover is that you do have enough contacts, but you might need help knowing what to do with them.
Have you ever sent out a fundraising letter that was only focused on the money? Did you write it like that purposely, or unintentionally? If you wrote it purposely focused on the money, did you read it back to yourself and think, “Man, people are going to be so excited to give to me when I talk about how much money I need before our deadline.” Well, nope.
The scariest part of fundraising for so many people is just one little question, asked a few different ways. This one question can terrify people and make fundraising feel like a massive, unclimbable mountain.
You aren’t alone! This is totally normal. There’s an extremely important reason for this fear.
An advocate allows for quicker progress over a shorter amount of time, giving you immediate funding. Creating an advocate relationship means asking another person to contact their network on your behalf. That way, potential new financial partners are saying “yes” to a relationship that’s already established. Are you using this powerful fundraising strategy?
Asking for money at any time of life is... awkward, but when you're fundraising, asking for money has a much deeper purpose. Let me tell you a key to fundraising: it's not about asking people for money; instead, it’s about giving them an opportunity to invest in Kingdom work. Here's 2 tips to help you get to the mission field without awkward conversations!
When you get a chance to speak to an entire group, you don’t want to be boring. And if you’re fundraising, these opportunities don’t come along every day. It may be a Sunday school class, a Bible study, or a few friends. Whatever the audience, you need to appear professional, prepared, and personable. Here's a checklist to get you there!
One of the most basic and traditional parts of your life in the fundraising world is your newsletter. And since you send one out so often, let’s make sure it’s the best one possible! Here’s the top tips you need to know to create an effective newsletter.
Are you asking for funding in the best way possible? We want to share some of our best secrets to get you there. In less than 4 minutes, you can get a few of our best tips on asking for funding, which is only the beginning of a financial partnership.
You know you’re not doing this alone. You know how valuable your financial partners are to the fulfillment of your ministry. But have you taken the time to thank those people? You need the 3 secrets to expressing gratitude for those who are partnering with you to make an impact in the world.
You’ve worked hard over the last week to get your year end letter prepared, and now it’s almost time to send. Here are just a couple of fresh ideas to make the most impact with your postage - or email.
A year-end appeal involves leadership, segmenting, and is far from a passive “wait and see,” or a substitute for individual interaction. The year-end appeal provides a pathway for partnership and involvement as part of an overall strategy throughout the year.
Here are four keys to write an effective year end appeal letter.
Segmenting is truly an easy exercise, and something that really should be an essential part of your year end fundraising strategy.
When it comes to ensuring fundraising success, even the best letter in the world won’t raise money if you don’t have the recipients segmented properly. Spend 80 percent of your time on building your lists, and 20 percent on writing copy and designing your package.
A year-end appeal is a letter you send to all your current financial partners, encouraging them to take advantage of additional giving at the end of the calendar year. These are your monthly, annual, and even one-time financial partners for this year.
Here are your 4 easy steps to get this accomplished today.